Royal Enfield Sales Breakup – June 2023

Analysing the sales report of the Royal Enfield for the month of June 2023, we can see that the Classic 350 continues to be the best-selling motorcycle in the company's product portfolio. That being said, here is the sales breakup of Royal Enfield motorcycles for the month of June 2023.

Royal Enfield Classic 350 (27,003 Units)

As said, the Royal Enfield Classic 350 continues to be the best-selling Royal Enfield motorcycle in the country. In June 2023, Royal Enfield managed to sell 27,003 units of the Classic 350 motorcycles in India, resulting in a 6.2 per cent YoY sales growth.

Royal Enfield Hunter 350 (16,162 Units)

The Royal Enfield Hunter 350 motorcycle quickly gained traction in the Indian two-wheeler market with neo-retro styling and aggressive pricing. In June 2023, the Royal Enfield managed to sell a very respectable 16,162 units of the Hunter 350 motorcycles in India.

Royal Enfield Bullet 350 (8,019 Units)

The Royal Enfield Bullet 350 has a very loyal fan base in the country and it is an iconic motorcycle for the company. In June 2023, Royal Enfield managed to sell just 8,019 units of Bullet 350 motorcycles with an YoY sales increment of 36 per cent.

Royal Enfield Meteor 350 (6,864 Units)

The Royal Enfield Meteor 350 is touted as one of the best motorcycles for long-distance riding. However, the Meteor 350's YoY sales have gone by more than 20 per cent in June 2023. As a result, Royal Enfield managed to sell just 6,864 units of Meteor 350 motorcycles.

Royal Enfield Electra 350 (4,320 Units)

In June 2023, Royal Enfield managed to sell 4,320 units of Electra 350 motorcycles in India. Though not a strong sales figure for the brand, YoY sales figures barely changed with a 1 per cent degrowth.

Royal Enfield Himalayan (3,255 Units)

The Royal Enfield Himalayan is a very capable motorcycle designed to take rough roads. In June 2023, Royal Enfield sold 3,255 units of Himalayan motorcycles in India, resulting in an YoY sales decline of more than 27.8 per cent.

Royal Enfield 650 Twins (1,412 Units)

The Royal Enfield Interceptor 650 and Continental GT 650 are currently the most affordable twin-cylinder motorcycles you can buy in India. In June 2023, Royal Enfield managed to sell just 1,412 units of these motorcycles. However, the YoY sales figures dipped by almost 1 per cent.

Royal Enfield Super Meteor (460 Units)

The Royal Enfield Super Meteor 650 is a powerful cruiser motorcycle. It is currently the flagship offering from the automaker, and the company managed to sell 460 units of these motorcycles in June 2023. This is a very respectable number for its segment.

Thoughts About Royal Enfield's Sales Performance In June 2023

Analysing the sales performance of Royal Enfield motorcycles, it is easy to understand that the brand has established a deep connection with its target audience. However, sales figures for a majority of its motorcycles have come down and the company should address it very soon to keep the lead in the 350+cc segment.