Royal Enfield 650 Twins’ Sales Increase By 67 Percent: Impressive Sales Growth To Continue

The Royal Enfield 650 twins marked the arrival of a new age for Royal Enfield. The motorcycles were developed from scratch and impressed everyone when they were launched in November 2018. The 648cc, parallel-twin engine is a gem and the motorcycles do not cease to impress irrespective of the road conditions.

With motorcycles like these, Royal Enfield was bound to see an increase in sales, and so they did. This time though, the sales weren't coming only from the typical Royal Enfield fans group. Even RE critics were going out and buying the Interceptor 650 and Continental GT 650. Such was the charm of the 650 twins.

After clocking decent sales numbers for several months, the BS6 updates arrived in April 2020 and so did the new 650 twins. Sales were expected to increase, but the pandemic arrived and sales numbers dropped drastically.

Safe to say, we're heading away from the pandemic and the economic downturn induced by it. The sales numbers being clocked by the 650 twins stand witness to this. In March 2022, Royal Enfield sold 1,226 units of the 650 twins and the number nearly doubled in April 2022 with the brand selling 2,159 units.

This could be attributed to the increase in demand for premium motorcycles and also to an increase in disposable income. Adding to it all is the fact that they still remain the most affordable 650cc motorcycles in the country. Prices for the Interceptor 650 start at Rs 2.88 lakh and go up to Rs 3.14 lakh. The Continental GT 650 on the other hand retails between Rs 3.05 lakh and Rs 3.31 lakh.

Thoughts On Royal Enfield Interceptor 650 & Continental GT 650 Sales Increasing By 67 Percent

A 67 percent increase is massive even if the COVID-19-induced curfews in 2021 are taken into account. We believe there is a surge in demand for the 650 twins and the same will reflect in the sales numbers for May 2022 as well.