Maruti Suzuki Invests Nearly Rs. 2 Crore In AI Start-Up

Maruti plans to incorporate the start-up's Artificial Intelligence platform to enhance its digital sales experience.

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Maruti plans to incorporate the start-up's AI platform to enhance its digital sales experience.

Maruti Suzuki India Ltd has announced an investment of about ₹ 2 crore into Artificial Intelligence (AI) start-up firm Sociograph Solutions Private Limited. The company says that the investment is part of the company's initiative to support start-ups with promising mobility solutions. The company has also affirmed that as part of the investment it will get access to the start-ups' Dave.AI Visual Artificial Intelligence platform which will be incorporated into the company's digital sales platform to further enhance customer experience.

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“Our investment in SSPL demonstrates our resolve towards improving business metrics using contemporary technology. The Maruti Suzuki Innovation Fund is set up with an aim to invest in early-stage start-ups which are part of Maruti Suzuki programs. Our intent is to encourage innovation and promote the entrepreneurial spirit of the start-ups. We strongly believe in the philosophy of ‘Innovate – Collaborate and Co-Create' to develop solutions for the industry and society,” said Maruti Suzuki MD and CEO, Hisashi Takeuchi.

Join us in our journey to build the next-generation customer experience!
We're thrilled to be backed by Maruti Suzuki India Limited Hakuhodo Inc. GHVAccelerator Mumbai Angels Network IIIT Seed Fund#CustomerExperience #AI #DigitalTransformation pic.twitter.com/Q8UQkfsZX4

— DaveAI (@Socio_Graph) June 8, 2022

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The new AI platform is said to be able to analyse the customer journey and customise the product discovery experience in real-time. The system is also claimed to offer industry-first 3D visualisations which is said to help improve the customer experience.

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“We are fortunate to get associated with a market leader like Maruti Suzuki, at an early phase of our start-up journey. This collaboration immensely helped us by not only validating our concepts, but also learn and imbibe the skills that are required to scale up our operations in a sustainable manner,” Sriram P. H., Co-founder & CEO and Dr Ananth, Co-founder & CTO of Dave.AI.

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