Maruti Suzuki Invests In AI Firm Sociograph Solutions; New AI Experience For Customers Coming Soon?

The heyday of the automotive showroom is long gone. Dealerships are now only the final touchpoint in the buying process. Car buyers now have access to a wealth of information online. Be it expert reviews, specifications, features lists, or other details, everything is already available online.

Car manufacturers too have stepped up their game and are offering brilliant online experiences for buyers. Be it 360-degree views of the car or an AI-enabled virtual dealership experience, there are quite a few car manufacturers who have adapted to the new-age buying process pretty well. Maruti Suzuki is one of those manufacturers.

In the past, Maruti Suzuki had made several bold moves when it comes to digitising the car buying process. In 2021, the brand introduced a virtual assistant to help buyers visiting the Maruti Suzuki website. Now, Maruti Suzuki has invested in an AI solutions company to further its digitisation process.

Maruti Suzuki is looking at making use of Sociograpgh Solutions' virtual AI platform called Dave.AI. Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki was quoted as saying, "Our investment in SSPL demonstrates our resolve towards improving business metrics using contemporary technology."

This investment was made under Maruti Suzuki's entrepreneurial initiative called MAIL (Mobility & Automation Innovation Lab). This is an initiative that encourages promising startups and entrepreneurs.

Thoughts On Maruti Suzuki Investing Rs 2 Crore In AI Firm

The future is digital and Maruti Suzuki knows just as much. Investing in an AI developer will pay off sooner or later by giving Maruti Suzuki a unique and brilliant AI experience. All we can see at the moment is, that the future looks pretty exciting for automotive retail.