Jeep Introduces Adventure Assured Program In India – Low EMI, Buyback Scheme & More

Ahead of the upcoming festive season in India, Jeep has introduced Adventure Assured Program in the country to boost its sales. This new program focuses on improving the ownership experience.

To provide such a program, Jeep India collaborated with ALD Automotive. The latter is considered an expert in automotive leasing and fleet management. Furthermore, the new Adventure Assured Program is available for both Jeep Compass and Meridian SUVs.

Under the 'Assured Buyback', ALD Automotive is guaranteeing buyback of up to 55 per cent of the vehicle's ex-showroom cost for 3 year & 4 year term. That being said, the mileage of the vehicle will be capped at 20,000km per year.

Moreover, the newly introduced Adventure Assured Program includes assured buyback, extended warranty, annual maintenance, roadside assistance, and insurance (1st year). It is also worth mentioning that the EMI package and assured buyback will be offered by Jeep Financial Services.

Looking into details, the annual maintenance pack that is part of the Adventure Assure Program covers routine services and inspections to ensure the vehicle is in good shape. What is even more interesting is that the battery and tyres are also covered under this package.

On top of that, the extended warranty that is part of the Adventure Assured Program ensures that Jeep customers are shielded from unexpected repair costs. This significantly helps improve confidence in customers.

Above all, the roadside assistance program and the 1-year comprehensive insurance coverage under the new Adventure Assured Program not only improves the ownership experience but also helps improve customers' confidence in the brand.

That being said, among all the highlights of the new Adventure Assured Program, the most attractive is the low EMI. According to the company, the EMI plans are 27 per cent lower and start at just Rs 39,999.

Thoughts About Jeep's Adventure Assured Program

With the introduction of Jeep's Adventure Assured Program, the company is looking forward to boosting its sales figures by promising to further improve the ownership experience. However, out of all the features under this new scheme, we expect buyback and low EMI to be the most attractive.

It is also worth mentioning that Jeep India recently commenced monsoon service camp across all authorised service centres in the country. This monsoon service camp provides various benefits including a complimentary 40-point check-up as well.