Hero Electronix's Qubo Announces Entry Into Auto Tech Segment

Qubo has launched a Smart Dash Cam, marking the brand's entry into the auto tech segment.

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Ujjwal Munja, Vice Chairman, Hero Electronix, with Nikhil Rajpal, CEO, Hero Electronix

Qubo, Hero Electronix's consumer technology brand, has ventured into the auto technology space with the launch of the brand's new product, the Qubo Smart Dash Cam. With the launch of the dash cam, Qubo will venture into other auto tech products, including smart trackers and tyre pressure inflators. The Qubo smart dash cam has been priced at ₹ 4,290 and will be available to customers across leading online portals, as well as across offline channels through a wide network of dealer outlets.

The Qubo dash cam comes with a user-friendly mobile application, available for both iOS and Android, and is equipped with 1080p@30FPS video quality for recording and live view. With a built-in 6-axis G sensor, it auto-detects a sudden shake/collision and locks the footage to "Event File" which the user can then access on the phone through the Qubo App. The Qubo smart dash cam comes with Wide Dynamic Range (WDR) technology gives it superior low light performance enabling the camera to capture details clearly in both the poorly and strongly illuminated areas in its field of view. Qubo's Dash Cam offers a wide-angle FOV to reduce blind spots and obtain more than 6 lanes wide coverage.

Commenting on the announcement, Ujjwal Munjal, Vice Chairman, Hero Electronix said, "Keeping in line with our broader vision of creating customer-centric connected devices, Qubo has come a long way in the last two years. Today, Qubo has a wide range of connected smart home products that are enriching the lives of Indian consumers. With the addition of auto tech products to our existing product portfolio, we are a step closer to our aspiration of reaching a million homes."

Nikhil Rajpal, CEO, Hero Electronix said: "We at Hero Electronix believe that we can build world-beating consumer technology products out of India by utilising the unique combination of hardware, software, and artificial intelligence talent available. We have made significant investments over the last few years in understanding the needs of Indian consumers and building products that will help enrich the vehicle ownership experience. Our products are feature-rich and at price points that we hope will drive deep adoption in India."

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According to the company, Qubo's smart automotive devices will address a variety of consumer needs such as personal and occupant safety as well as vehicle health and theft prevention. Hero Electronix says all Qubo products are designed and built in India, and its servers are hosted in India with focus on data safety and cyber security.

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